Posted on 21st July 2011 by Admin@B2bMarketing

Making Networks Work With Social Media Marketing

Word of mouth is something that companies have relied on for ages to grow their business, but now social media marketing is helping to expand that concept even more. Social media marketing is a technique that uses the power of online social networks to spread news and information about your company.

Every day, over 50% of Facebook’s 750 million users log in to update their status and interact with their network. Their network might include their friends, family, coworkers, schoolmates, or people who share their same hobbies or interests.
750 million is a lot of people but when you add in other popular platforms such as Twitter, YouTube, FourSquare and blogs, the number of people using social networking sites becomes truly enormous.

Now cell phones are actively involved with their own social network applications making social networks even more accessible throughout our day to day activities. For instance, over 250 million people log into Facebook using their mobile devices.
Not tapping into these huge groups is a mistake that no company or small business should be making. Having a website on the internet, even if it is fully optimized for search engines and you receive decent traffic, is no longer enough to be successful with your overall integrated marketing plan.

Imagine this scenario. Your customer walks out of your business having received your goods or services. This customer then logs into Facebook (or Twitter) via her phone to tell her network about her experience. She might type something like “Just leaving the car dealership. They were great!” This information is then passed throughout her group and shared to other groups. They might respond back to her and ask her which dealership or what kind of car did she buy. Just like that you have benefitted from the power of social networks.

However, if you do not have a specific strategy for your social media marketing, this is where it ends. The information that your customer passed throughout her network was basic information. You might get a few more customers via word of mouth but there is a huge opportunity lost to create a powerful, lasting relationship with your customer’s friends.

If you are using social media marketing, a much more proactive approach, you can yield phenomenal results toward the growth of your business. In addition to customer experiences, you can create campaigns to gain new customers, gather community information about services and goods to offer, and maintain contact with existing customers.

Your customer’s friends and networks, instead of just hearing about her trip to a car dealership, can now easily be directed to your page on Facebook where they can find out more about your company, receive your status updates, find out about specials, ask questions, watch videos, and visit your website. By having an established presence on these social platforms, you make it easier for your customers to share additional information beyond just the basics.

The best method for developing a social media marketing strategy for your company is to hire a service that can help you to create your image on the most popular platforms. The idea is to get the most bang for your buck, of course. While there are many web networks that are free to use, there are ways to optimize your page or profile to help you get maximum exposure from the people you are targeting. In order to save time and to reach potential customers quickly, an experience social marketer can help you to navigate the sometimes complicated world of social media marketing to give your business the exposure it deserves.

Call us today for a FREE social media marketing assessment for your business @ 281-570-5804 .

Posted on 26th June 2011 by Admin@B2bMarketing

An experienced SEO Company in Houston is always on the look out for ground breaking research and testing the limits. The SEO agency handles accounts from all over the world as they have the ability to provide innovative design, programming expertise and are web specialities like SEM, SEO, SEO Copywriting, press kit support and service across many platforms and languages. These proven SEO companies not only cater to US companies but also to IT related firms in many countries. Locally too they have the expertise to creative and technical marketing solutions for B2B Texas firms.

Their SEO services focus on press release optimization, search engine optimization, e-mail campaigns, PPC campaign fine tuning social media management services for small businesses seeking to carve their presence on the internet. B2B firm’s online marketing is taken care by these SEO companies. These experienced SEO agencies listen to the customer and start building the website keeping in mind the needs of the customer and then create a blueprint for their on line presence.

Posted on 8th May 2011 by Admin@B2bMarketing

SEO is no longer limited to professional websites and corporate world. Freelance professionals are looking forward to increase web traffic on their professional blogs. Freelancers and entrepreneurs are eager to optimize their blog and it is possible to do so with the help of Houston SEO techniques. SEO is a vast field where various firms compete to provide best SEO services . Here are few simple yet effective tips that can set your blog rolling.

First and foremost rule of optimizing your blog by using SEO techniques is to choose an appropriate topic to write. It is important that you write about the current topics or topics that rank top 10 in search results. Your blog will have increased traffic only if you have written about something that people want to learn. You could write about latest technology, gadgets, relationships, daily tips etc to increase the fan following. Secondly you should exchange backlinks for your blog to have better page rankings. Backlink refers to an URL that points back on your website. Once you have decided the topic to write, the next step needs to be finding the main keyword and the latent semantic indexed keywords for that topic. Ensure that you spread out the keywords appropriately and you do not stuff the keywords. Publish and share your blogs across various social networks.

These simple Houston SEO techniques will go a long way in optimizing your blog and improving the quality and the quantity of the traffic.

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .
https://b2bmarketingsite.com . http://www.andyalagappan.com .

Posted on 4th January 2011 by Admin@B2bMarketing

Marketing of goods and services from one business industry to another is “industrial marketing”. There exists a tough competition in today’s industrial market. Many industrialists are struggling and find it very difficult to cope with the growing competition in the market. Many find it difficult to sustain in the current industrial market. They always remain under the stress to give their best to the industry. Continue reading “Successful Industrial Marketing Strategies”