The Inbound Marketing Economy – Moz
https://moz.com/blog Mon, 20 Jul 2015 15:59:00 -0700
When it comes to job availability and security, the future looks bright for inbound marketers. The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022.
8 Essential Elements of a Social Media Marketing Strategy | Social …
http://www.socialmediaexaminer.com Wed, 16 Jul 2014 09:00:32 GMT
Do you need help getting started with your social media marketing strategy? Here’s what you need to get started.
Local SEO: Listing Management Fundamentals – SEW
http://searchenginewatch.com Thu, 24 Jul 2014 11:30:00 GMT
Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy.
http://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT
Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not …
Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.
I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.
But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.
Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804
Small business marketers spend more of their budgets on content marketing
B2B small business marketers allocate 31 percent of their budgets to content marketing, and 57 percent say they are planning to increase this amount. Their B2B enterprise peers, on the other hand, allocate 24 percent, with 46 percent of respondents saying they plan to increase their spends.
Small business marketers use fewer content marketing tactics
B2B small business marketers reportedly use an average of 12 content marketing tactics, whereas their enterprise peers use 16. And even though small business marketers say that in-person events top their list of most effective content marketing tactics, events are not among those they use most often, instead favoring social media – other than blogs (86 percent); articles on their website (82 percent); and eNewsletters (81 percent)
6 Signs Small Businesses Have Big Plans for B2B Content Marketing
http://contentmarketinginstitute.com5/7/13
Data from CMI’s latest study shows striking differences between B2B content marketing at small businesses and enterprise companies. Check out the highlights.
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