12 Inbound Marketing Tips for 201412 Inbound Marketing Tips for 2014 – Kaiserthesage

http://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT

Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not 

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Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.

I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.

But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

B2B Web site content

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.
FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.
Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.
Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.
Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

The search engines like google / yahooo / bing have become the most effective and frequently used method for consumers who are looking for information, products or services they need to buy .

93% …….

of all buyers, online or in-store, use search, with nearly 80% rating search as very or extremely useful. [GroupM Search and Kantar Media Compete, 2011]

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86% ……

of shoppers who purchase in-store use generic search terms to drive their purchase decisions. [GroupM Search and Kantar Media Compete, 2011]

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68% ……

of search engine users typically click on results that are listed on the first page. [JupiterResearch, 2009]

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90% …..

of the clicks by online shoppers are on an organic search engine results page …left side rankings. [GroupM Search and Kantar Media Compete, 2011]

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86.2% …..

of the U.S. Internet audience watched online video in 2011, . [comScore.com, 2011]

B2B Social Spending

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013

Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013

Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion

Interactive spending will climb 9.2%, to $51.5 billion this year

Source: eMarketer

B2B interactive marketing spending will climb to nearly $4.8 billion in 2014

Source: Forrester Research
B2B Social Participation

86% of B2B firms are using social media, compared to 82% of B2C outfits

Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms

36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives

Source: BizReport

34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers

46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers

Source: eMarketer

54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work

Source: Robert Half
B2B Customer Perspective and Buying Process

93% of business buyers believe all companies should have a social media presence

85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them

Source: Buzz Marketing
Bloggers on Brands

71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs

70% of bloggers are talking about brands on their blog organically

46% of respondents post about the brands they love (or hate)

38% post brand or product reviews

Source: Technorati

-Three-quarters of B2B technology buyers are using social media in the purchase process starting with LinkedIn -ITSMA

-22% of all minutes spent online GLOBALLY are on social media and Blog sites sites -Nielsen

-45% of our qualified traffic comes inbound because of our blog, LinkedIn profiles, and twitter feed -BrainRider

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

With the growth of social media like Facebook, Twitter, Linkedin etc. people are becoming more tech savvy day by day. Social Media marketing is a way to market your business, connect to the users and increase your online visibility via these social websites. Social media consulting is the group which helps you in executing your social media strategy.

Social media consulting helps your business by
• Developing an integrated offline and online social media marketing strategy
• Creating online advertising campaigns using Facebook, LinkedIn, Twitter and other social networks
• Designing Facebook profile and fan page
• Creating Twitter account and regularly follow-up on the tweets
• Helping with SEO (Search Engine Optimization) content for your website or blog
• Uploading videos and other medias on your site as well as on social network

Today, with the growth of Web 2.0, internet has provided people with various options to build and maintain business connections, share information and collaborate media, files and presentations online. Many of the advertisers, emerging businesses and start-ups are unaware of these social media strategy and are not able to utilize internet to the fullest. Here social media consulting plays the vital role. Social media consulting create programs and content that attracts attention of the user and encourages him or her to share it with their friends over Facebook or Twitter or LinkedIn.

Using these social media strategy on your websites, makes it more trustworthy and legitimate. Social media consulting says that a message or information shared between users is more believable as compared to message spread by the company itself. For example a company with 1000s of fans on the facebook fan page becomes more visible and trustworthy among the users without even advertising it. Social media consulting help in setting up this low cost and effective marketing campaign which anyone with an internet connection can access to.

call for a FREE 30 min Social Media Strategy consulting @ 281-570-5804