12 Inbound Marketing Tips for 201412 Inbound Marketing Tips for 2014 – Kaiserthesage

http://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT

Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not 

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Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.

I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.

But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.

Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804

B2B Social Spending

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013

Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013

Source: AMR International B2B Online Marketing Assessment and Forecast to 2013

US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion

Interactive spending will climb 9.2%, to $51.5 billion this year

Source: eMarketer

B2B interactive marketing spending will climb to nearly $4.8 billion in 2014

Source: Forrester Research
B2B Social Participation

86% of B2B firms are using social media, compared to 82% of B2C outfits

Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms

36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives

Source: BizReport

34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers

46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers

Source: eMarketer

54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work

Source: Robert Half
B2B Customer Perspective and Buying Process

93% of business buyers believe all companies should have a social media presence

85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them

Source: Buzz Marketing
Bloggers on Brands

71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs

70% of bloggers are talking about brands on their blog organically

46% of respondents post about the brands they love (or hate)

38% post brand or product reviews

Source: Technorati

-Three-quarters of B2B technology buyers are using social media in the purchase process starting with LinkedIn -ITSMA

-22% of all minutes spent online GLOBALLY are on social media and Blog sites sites -Nielsen

-45% of our qualified traffic comes inbound because of our blog, LinkedIn profiles, and twitter feed -BrainRider

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

With the growth of social media like Facebook, Twitter, Linkedin etc. people are becoming more tech savvy day by day. Social Media marketing is a way to market your business, connect to the users and increase your online visibility via these social websites. Social media consulting is the group which helps you in executing your social media strategy.

Social media consulting helps your business by
• Developing an integrated offline and online social media marketing strategy
• Creating online advertising campaigns using Facebook, LinkedIn, Twitter and other social networks
• Designing Facebook profile and fan page
• Creating Twitter account and regularly follow-up on the tweets
• Helping with SEO (Search Engine Optimization) content for your website or blog
• Uploading videos and other medias on your site as well as on social network

Today, with the growth of Web 2.0, internet has provided people with various options to build and maintain business connections, share information and collaborate media, files and presentations online. Many of the advertisers, emerging businesses and start-ups are unaware of these social media strategy and are not able to utilize internet to the fullest. Here social media consulting plays the vital role. Social media consulting create programs and content that attracts attention of the user and encourages him or her to share it with their friends over Facebook or Twitter or LinkedIn.

Using these social media strategy on your websites, makes it more trustworthy and legitimate. Social media consulting says that a message or information shared between users is more believable as compared to message spread by the company itself. For example a company with 1000s of fans on the facebook fan page becomes more visible and trustworthy among the users without even advertising it. Social media consulting help in setting up this low cost and effective marketing campaign which anyone with an internet connection can access to.

call for a FREE 30 min Social Media Strategy consulting @ 281-570-5804

Changing trends in the business demand a lot of advertisements. Today’s business world requires the entities to exhibit their presence. It is the world where the most popular businesses attract more clients. Most people use search engines to check business listings in their area. This has given rise to SEO techniques. AND social media marketing services .

A proven SEO agency works on certain basics. These basics lay a foundation for higher page ranks in search engine. Lets us look the basics that can helps us in achieving better page ranks.

Keywords: Most users search their listings by inputting keywords. It is important that your website uses specific keywords related to the business so that the search engines can throw your sites in the pool of results. It is important that a decent keyword density is maintained. Excessive keyword stuffing could lead to classification of your site as a spam.

Link building: Link building refers to exchanging backlinks with various sites to improve the credibility of your business. Search engines look up for various backlinks to rank your website

Article submissions: Keeping your site updated with various fresh topics is important. Search engines always index the search results by the most latest of all. It becomes important that your site is up to date. Article submissions are an important way of keeping your content updated.

There are several other techniques that are used by experienced SEO firms use to get higher page ranks. It is always good to know these basic techniques in order to understand what your consultant is doing.

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804

Many of us talk about social media optimization; however nobody is able to come up with a definite success strategy for Social media marketing . Social media is a vast field and has lot of potential. If tapped correctly it can help you in B2C or B2B marketing, or B2B SEO . Companies like www.seoHoustonweb.com offer various services under the umbrella of SEO Houston and they have a team that dedicatedly works on social media optimization and marketing.

Let’s look at 4 Social media marketing tips to win customers.

Converse with your customers: It is imperative to talk to your customers on a personal note. They need to know your company, its values and the latest developments. All this is possible with the help of a company blog.

Fan Page for your business on Facebook: Facebook is no doubt the most accessed social networking site. If you have a personal account on facebook use it to create a business fan page. Once you create a fan page, you can invite people to join your business network and be a fan. Your updates will to flow to your fans via the business fan page. Higher the number of fans, greater is visibility of your business.

Twitter: Communicate with prospects on twitter through your tweets. You can also find how your competitors are leveraging twitter and come up with a strategy. Tweet about your latest products or positive client feedback on twitter.

LinkedIn: LinkedIn is an extension of your business card. Join the niche group of your business type and get latest updates about technology and competition. Ask for recommendations from your clients. This will increase your credibility.

Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .