Local SEO: Listing Management Fundamentals – SEW
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Listing management continues to be the required foundation for a successful local SEO program. Consider these major factors when creating your strategy.
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Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not …
Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.
I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.
But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.
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The search engines like google / yahooo / bing have become the most effective and frequently used method for consumers who are looking for information, products or services they need to buy .
93% …….
of all buyers, online or in-store, use search, with nearly 80% rating search as very or extremely useful. [GroupM Search and Kantar Media Compete, 2011]
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86% ……
of shoppers who purchase in-store use generic search terms to drive their purchase decisions. [GroupM Search and Kantar Media Compete, 2011]
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68% ……
of search engine users typically click on results that are listed on the first page. [JupiterResearch, 2009]
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90% …..
of the clicks by online shoppers are on an organic search engine results page …left side rankings. [GroupM Search and Kantar Media Compete, 2011]
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86.2% …..
of the U.S. Internet audience watched online video in 2011, . [comScore.com, 2011]
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