5 Critical Components of Successful B2B SEO Content Marketing …
B2B Content marketing tips
http://searchenginewatch.com3/8/13
Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the focus on quality over quantity cannot be understated.
SEO Process
seo can be divided into two main categories: on-page/ in web site seo and off-page seo.
On-page seo
on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines.
off-page seo
off-page seo refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. this can take time to improve. even though on-page seo accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804
A keyword is a word or phrase that a person uses to gather information on a topic online. people can enter keywords into search engines like google and bing or social media sites like facebook, twitter, and linkedIn.
More and more consumers are finding businesses online through keyword search. you can take advantage of this consumer habit by optimizing your website and social media profiles around the keywords that are relevant to
your business and that consumers are using to find you online.this will increase your chances of getting found by people searching with those keywords, which will drive more and better quality traffic to your business’ website.
While it’s difficult to know exactly which keywords will get the most relevant people to find your business, there are ways to determine the popularity and competitiveness of certain keywords. you can also test and analyze how effective different keywords are in drawing visitors to your site.
As a business professional, you should make sure the right people are finding your business online. In this section, you will learn how to define which keywords will maximize your potential to draw in relevant traffic from search engines. keyword research is an ongoing process that should be followed closely.
It gives valuable insight on industry trends and product demand. comprehensive keyword research can help you grow your organic web site traffic and save you from spending money on pay-per-click (ppc) campaigns such as google Adwords.
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804
B2B Web site content
Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:
Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.
FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.
Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.
Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.
Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .
B2B Social Spending
B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013
Online accounted for 7% of the B2B marketing mix in 2008. This is set to reach 12% by 2013
Source: AMR International B2B Online Marketing Assessment and Forecast to 2013
US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion
Interactive spending will climb 9.2%, to $51.5 billion this year
Source: eMarketer
B2B interactive marketing spending will climb to nearly $4.8 billion in 2014
Source: Forrester Research
B2B Social Participation
86% of B2B firms are using social media, compared to 82% of B2C outfits
Only 32% of B2B firms engage in social media on a daily basis compared with 52% of B2C firms
36% of B2B executives have “low interest in social media” compared with just 12% for B2C executives
Source: BizReport
34% of B2B marketers are not measuring social success at all, versus just 10% of B2C marketers
46% of B2B marketers said social media was perceived as irrelevant to their company, versus 12% of B2C marketers
Source: eMarketer
54% of CIOs prohibit the use of social networking sites such as Twitter and Facebook while at work
Source: Robert Half
B2B Customer Perspective and Buying Process
93% of business buyers believe all companies should have a social media presence
85% of business buyers believe companies shouldn’t just present information via social media – they should also interact and engage with them
Source: Buzz Marketing
Bloggers on Brands
71% of all respondents who maintain blogs for a business – their own or one they work for – report that they have increased their visibility within their industries through their blogs
70% of bloggers are talking about brands on their blog organically
46% of respondents post about the brands they love (or hate)
38% post brand or product reviews
Source: Technorati
-Three-quarters of B2B technology buyers are using social media in the purchase process starting with LinkedIn -ITSMA
-22% of all minutes spent online GLOBALLY are on social media and Blog sites sites -Nielsen
-45% of our qualified traffic comes inbound because of our blog, LinkedIn profiles, and twitter feed -BrainRider
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .
An experienced SEO Company in Houston is always on the look out for ground breaking research and testing the limits. The SEO agency handles accounts from all over the world as they have the ability to provide innovative design, programming expertise and are web specialities like SEM, SEO, SEO Copywriting, press kit support and service across many platforms and languages. These proven SEO companies not only cater to US companies but also to IT related firms in many countries. Locally too they have the expertise to creative and technical marketing solutions for B2B Texas firms.
Their SEO services focus on press release optimization, search engine optimization, e-mail campaigns, PPC campaign fine tuning social media management services for small businesses seeking to carve their presence on the internet. B2B firm’s online marketing is taken care by these SEO companies. These experienced SEO agencies listen to the customer and start building the website keeping in mind the needs of the customer and then create a blueprint for their on line presence.
SEO is no longer limited to professional websites and corporate world. Freelance professionals are looking forward to increase web traffic on their professional blogs. Freelancers and entrepreneurs are eager to optimize their blog and it is possible to do so with the help of Houston SEO techniques. SEO is a vast field where various firms compete to provide best SEO services . Here are few simple yet effective tips that can set your blog rolling.
First and foremost rule of optimizing your blog by using SEO techniques is to choose an appropriate topic to write. It is important that you write about the current topics or topics that rank top 10 in search results. Your blog will have increased traffic only if you have written about something that people want to learn. You could write about latest technology, gadgets, relationships, daily tips etc to increase the fan following. Secondly you should exchange backlinks for your blog to have better page rankings. Backlink refers to an URL that points back on your website. Once you have decided the topic to write, the next step needs to be finding the main keyword and the latent semantic indexed keywords for that topic. Ensure that you spread out the keywords appropriately and you do not stuff the keywords. Publish and share your blogs across various social networks.
These simple Houston SEO techniques will go a long way in optimizing your blog and improving the quality and the quantity of the traffic.
Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .
https://b2bmarketingsite.com . http://www.andyalagappan.com .
Changing trends in the business demand a lot of advertisements. Today’s business world requires the entities to exhibit their presence. It is the world where the most popular businesses attract more clients. Most people use search engines to check business listings in their area. This has given rise to SEO techniques. AND social media marketing services .
A proven SEO agency works on certain basics. These basics lay a foundation for higher page ranks in search engine. Lets us look the basics that can helps us in achieving better page ranks.
Keywords: Most users search their listings by inputting keywords. It is important that your website uses specific keywords related to the business so that the search engines can throw your sites in the pool of results. It is important that a decent keyword density is maintained. Excessive keyword stuffing could lead to classification of your site as a spam.
Link building: Link building refers to exchanging backlinks with various sites to improve the credibility of your business. Search engines look up for various backlinks to rank your website
Article submissions: Keeping your site updated with various fresh topics is important. Search engines always index the search results by the most latest of all. It becomes important that your site is up to date. Article submissions are an important way of keeping your content updated.
There are several other techniques that are used by experienced SEO firms use to get higher page ranks. It is always good to know these basic techniques in order to understand what your consultant is doing.
Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804
Many of us talk about social media optimization; however nobody is able to come up with a definite success strategy for Social media marketing . Social media is a vast field and has lot of potential. If tapped correctly it can help you in B2C or B2B marketing, or B2B SEO . Companies like www.seoHoustonweb.com offer various services under the umbrella of SEO Houston and they have a team that dedicatedly works on social media optimization and marketing.
Let’s look at 4 Social media marketing tips to win customers.
Converse with your customers: It is imperative to talk to your customers on a personal note. They need to know your company, its values and the latest developments. All this is possible with the help of a company blog.
Fan Page for your business on Facebook: Facebook is no doubt the most accessed social networking site. If you have a personal account on facebook use it to create a business fan page. Once you create a fan page, you can invite people to join your business network and be a fan. Your updates will to flow to your fans via the business fan page. Higher the number of fans, greater is visibility of your business.
Twitter: Communicate with prospects on twitter through your tweets. You can also find how your competitors are leveraging twitter and come up with a strategy. Tweet about your latest products or positive client feedback on twitter.
LinkedIn: LinkedIn is an extension of your business card. Join the niche group of your business type and get latest updates about technology and competition. Ask for recommendations from your clients. This will increase your credibility.
Call us today for your FREE 30 min web marketing strategy session . Andy @ 281-570-5804 .
B2B Marketing by SEOhoustonweb.com helps a company to grow and survive by reaching out to a larger group of prospective customers interested in its products. Social media marketing by SEOhoustonweb.com employs various strategies in order to pull in a variety of customers. It begins by publishing a company’s website in popular search engines like Google, Yahoo, Bing, etc. Then it moves on to attracting new customers, every time they visit these websites, making sure that a sale is realized during the process. However, with every sale we ensure that there is adequate customer satisfaction without which it is improbable for a company to earn profits and survive for a long term.
Our proven SEO services aid a company by providing valuable marketing strategies. We implement a continuous monthly strategy called search engine optimization & video seo which ranks a company’s website as the top search result whenever prospective leads or customers are searching for its products or services. Therefore, we offer a solution not only to a company seeking higher profits but also to the customers who are searching for a solution to the issues they are facing through B2B Marketing. Thus the procedure has established itself to be a welcome option in B2B industrial marketing .
832-677-4620 