Posted on 28th September 2013 by Admin@B2bMarketing

B2B Marketing . B2B SEO

A recent study conducted by the Sagefrog Marketing Group as reported by eMarketershows that while B2B marketers are using all forms of marketing, there may be some evidence that the numerous options available could be diluting efforts.

The following chart is interesting for the simple reason that from 2012 to 2013 most of the percentages of who is using what form of marketing is dipping slightly. Is it a trend? Of course, not. It’s one instance of research looking at a small time frame. What it does make you think though is that with so many options and so few available resources to most, this kind of result makes sense.  pls call 281-570-5804 for a FREE30min on line stratgey consulting

Posted on 8th May 2013 by Admin@B2bMarketing

Small business marketers spend more of their budgets on content marketing

B2B small business marketers allocate 31 percent of their budgets to content marketing, and 57 percent say they are planning to increase this amount. Their B2B enterprise peers, on the other hand, allocate 24 percent, with 46 percent of respondents saying they plan to increase their spends.

Small business marketers use fewer content marketing tactics

B2B small business marketers reportedly use an average of 12 content marketing tactics, whereas their enterprise peers use 16. And even though small business marketers say that in-person events top their list of most effective content marketing tactics, events are not among those they use most often, instead favoring social media – other than blogs (86 percent); articles on their website (82 percent); and eNewsletters (81 percent)

6 Signs Small Businesses Have Big Plans for B2B Content Marketing

http://contentmarketinginstitute.com5/7/13

Data from CMI’s latest study shows striking differences between B2B content marketing at small businesses and enterprise companies. Check out the highlights.

call 281-570-5804 for a free 30 min web strategy consulting

Posted on 30th March 2013 by Admin@B2bMarketing

the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.

Better B2B Marketing ROI from A to Z #SESNY

http://www.toprankblog.com3/27/13

Maura Ginty from Autodesk shares her A to Z tips for improving B2B marketing ROI in Driving ROI Across B2B Marketing Strategies at SES New York.

call Andy @ 281-570-5804 for aFREE initial web marketing assessment

Posted on 12th May 2012 by Admin@B2bMarketing

B2B Web site content

Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:

Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.
FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.
Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.
Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.
Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.

Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .

Posted on 25th March 2012 by Admin@B2bMarketing

The search engines like google / yahooo / bing have become the most effective and frequently used method for consumers who are looking for information, products or services they need to buy .

93% …….

of all buyers, online or in-store, use search, with nearly 80% rating search as very or extremely useful. [GroupM Search and Kantar Media Compete, 2011]

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86% ……

of shoppers who purchase in-store use generic search terms to drive their purchase decisions. [GroupM Search and Kantar Media Compete, 2011]

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68% ……

of search engine users typically click on results that are listed on the first page. [JupiterResearch, 2009]

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90% …..

of the clicks by online shoppers are on an organic search engine results page …left side rankings. [GroupM Search and Kantar Media Compete, 2011]

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86.2% …..

of the U.S. Internet audience watched online video in 2011, . [comScore.com, 2011]

Posted on 26th June 2011 by Admin@B2bMarketing

An experienced SEO Company in Houston is always on the look out for ground breaking research and testing the limits. The SEO agency handles accounts from all over the world as they have the ability to provide innovative design, programming expertise and are web specialities like SEM, SEO, SEO Copywriting, press kit support and service across many platforms and languages. These proven SEO companies not only cater to US companies but also to IT related firms in many countries. Locally too they have the expertise to creative and technical marketing solutions for B2B Texas firms.

Their SEO services focus on press release optimization, search engine optimization, e-mail campaigns, PPC campaign fine tuning social media management services for small businesses seeking to carve their presence on the internet. B2B firm’s online marketing is taken care by these SEO companies. These experienced SEO agencies listen to the customer and start building the website keeping in mind the needs of the customer and then create a blueprint for their on line presence.

Posted on 8th May 2011 by Admin@B2bMarketing

SEO is no longer limited to professional websites and corporate world. Freelance professionals are looking forward to increase web traffic on their professional blogs. Freelancers and entrepreneurs are eager to optimize their blog and it is possible to do so with the help of Houston SEO techniques. SEO is a vast field where various firms compete to provide best SEO services . Here are few simple yet effective tips that can set your blog rolling.

First and foremost rule of optimizing your blog by using SEO techniques is to choose an appropriate topic to write. It is important that you write about the current topics or topics that rank top 10 in search results. Your blog will have increased traffic only if you have written about something that people want to learn. You could write about latest technology, gadgets, relationships, daily tips etc to increase the fan following. Secondly you should exchange backlinks for your blog to have better page rankings. Backlink refers to an URL that points back on your website. Once you have decided the topic to write, the next step needs to be finding the main keyword and the latent semantic indexed keywords for that topic. Ensure that you spread out the keywords appropriately and you do not stuff the keywords. Publish and share your blogs across various social networks.

These simple Houston SEO techniques will go a long way in optimizing your blog and improving the quality and the quantity of the traffic.

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804 .
https://b2bmarketingsite.com . http://www.andyalagappan.com .

Posted on 5th April 2011 by Admin@B2bMarketing

Changing trends in the business demand a lot of advertisements. Today’s business world requires the entities to exhibit their presence. It is the world where the most popular businesses attract more clients. Most people use search engines to check business listings in their area. This has given rise to SEO techniques. AND social media marketing services .

A proven SEO agency works on certain basics. These basics lay a foundation for higher page ranks in search engine. Lets us look the basics that can helps us in achieving better page ranks.

Keywords: Most users search their listings by inputting keywords. It is important that your website uses specific keywords related to the business so that the search engines can throw your sites in the pool of results. It is important that a decent keyword density is maintained. Excessive keyword stuffing could lead to classification of your site as a spam.

Link building: Link building refers to exchanging backlinks with various sites to improve the credibility of your business. Search engines look up for various backlinks to rank your website

Article submissions: Keeping your site updated with various fresh topics is important. Search engines always index the search results by the most latest of all. It becomes important that your site is up to date. Article submissions are an important way of keeping your content updated.

There are several other techniques that are used by experienced SEO firms use to get higher page ranks. It is always good to know these basic techniques in order to understand what your consultant is doing.

Call us today for your FREE 30 min web VIDEO marketing strategy session . Andy @ 281-570-5804

Posted on 28th January 2011 by Admin@B2bMarketing

B2B Marketing by SEOhoustonweb.com helps a company to grow and survive by reaching out to a larger group of prospective customers interested in its products. Social media marketing by SEOhoustonweb.com employs various strategies in order to pull in a variety of customers. It begins by publishing a company’s website in popular search engines like Google, Yahoo, Bing, etc. Then it moves on to attracting new customers, every time they visit these websites, making sure that a sale is realized during the process. However, with every sale we ensure that there is adequate customer satisfaction without which it is improbable for a company to earn profits and survive for a long term.

Our proven SEO services aid a company by providing valuable marketing strategies. We implement a continuous monthly strategy called search engine optimization & video seo which ranks a company’s website as the top search result whenever prospective leads or customers are searching for its products or services. Therefore, we offer a solution not only to a company seeking higher profits but also to the customers who are searching for a solution to the issues they are facing through B2B Marketing. Thus the procedure has established itself to be a welcome option in B2B industrial marketing .