Five simple tips for improving your LinkedIn B2B marketing …
https://econsultancy.com Mon, 21 Jul 2014 03:00:00 GMT
There has also been some debate recently on the Econsultancy blog around whether Facebook is more effective than LinkedIn for B2B marketing. To counter this argument, here are five best practices to make the most of …
http://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT
Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not …
Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.
I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.
But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.
Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804
http://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT
Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not …
Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.
I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.
But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.
Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804
http://kaiserthesage.com Tue, 28 Jan 2014 19:32:47 GMT
Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years. I believe that it’s not …
Inbound Marketing’s popularity as a medium to exponentially grow a business’ ability to attract customers and establish its brand as a leader in its space, has certainly increased these past couple of years.
I believe that it’s not just because everyone’s turning to it these days, or because it’s not as expensive as paid media.
But mainly because of the scalability and longevity of the results it is capable of providing, knowing that it involves data-driven (and measureable) processes – such as SEO, content marketing, social media, analytics, and conversion optimization.
Call US for a FREE 30 MIN web site analysis and Strategy consulting @ 281-570-5804
B2B Marketing . B2B SEO
A recent study conducted by the Sagefrog Marketing Group as reported by eMarketershows that while B2B marketers are using all forms of marketing, there may be some evidence that the numerous options available could be diluting efforts.
The following chart is interesting for the simple reason that from 2012 to 2013 most of the percentages of who is using what form of marketing is dipping slightly. Is it a trend? Of course, not. It’s one instance of research looking at a small time frame. What it does make you think though is that with so many options and so few available resources to most, this kind of result makes sense. pls call 281-570-5804 for a FREE30min on line stratgey consulting
Small business marketers spend more of their budgets on content marketing
B2B small business marketers allocate 31 percent of their budgets to content marketing, and 57 percent say they are planning to increase this amount. Their B2B enterprise peers, on the other hand, allocate 24 percent, with 46 percent of respondents saying they plan to increase their spends.
Small business marketers use fewer content marketing tactics
B2B small business marketers reportedly use an average of 12 content marketing tactics, whereas their enterprise peers use 16. And even though small business marketers say that in-person events top their list of most effective content marketing tactics, events are not among those they use most often, instead favoring social media – other than blogs (86 percent); articles on their website (82 percent); and eNewsletters (81 percent)
6 Signs Small Businesses Have Big Plans for B2B Content Marketing
http://contentmarketinginstitute.com5/7/13
Data from CMI’s latest study shows striking differences between B2B content marketing at small businesses and enterprise companies. Check out the highlights.
call 281-570-5804 for a free 30 min web strategy consulting
the principles of B2B marketing. In sharing her A to Z tips on B2B ROI improvements, Ginty gave marketers 26 great takeaways to help prove and build the value of their digital marketing strategy.
Better B2B Marketing ROI from A to Z #SESNY
http://www.toprankblog.com3/27/13
Maura Ginty from Autodesk shares her A to Z tips for improving B2B marketing ROI in Driving ROI Across B2B Marketing Strategies at SES New York.
call Andy @ 281-570-5804 for aFREE initial web marketing assessment
5 Critical Components of Successful B2B SEO Content Marketing …
B2B Content marketing tips
http://searchenginewatch.com3/8/13
Successful content marketing campaigns are built through experience. It is unreasonable to expect to be “hitting the home run” the first time a program is executed but the focus on quality over quantity cannot be understated.
SEO Process
seo can be divided into two main categories: on-page/ in web site seo and off-page seo.
On-page seo
on-page seo refers to how well your website’s content is presented to search engines. this can often be improved immediately. page titles are one of the most important on-page seo factors. they are the text you see at the top of your browser window when viewing a web page. they are also the title of a page that is presented in search engines.
off-page seo
off-page seo refers to your site’s overall “authority” on the web, which is determined by what other websites say about your site. this can take time to improve. even though on-page seo accounts for only about 25% of how search engines score and rank your website, it’s worth tackling first since it can be improved quickly
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804
B2B Web site content
Having an abundance of e-books, white papers, webinars, podcasts, video, etc. is great. Yet before you get to the content overload stage, you need to ensure you have lots of “bread and butter” content including:
Services / product info – I recommend that for each service or product you offer, you have a page of content describing it – versus cramming everything onto one or two pages. Having more pages also makes it easier to optimize for specific keywords.
FAQs – Multiple FAQ pages regarding different aspects of your business answer people’s questions as well as drawing them to your site via search.
Case studies / testimonials / client lists – Third-party endorsements help prospects decide whether they should do business with you.
Articles / e-newsletter / blog – Whether you have all three or just one, this type of content educates site visitors, shows your expertise and gets passed around via social media.
Your B2B website is the best marketing asset you own. Help your web site help you increase sales by ensuring that you communicate the right value message, that prospects can find your content in the search engines, and that your site helps move people to the next step in the sales cycle.
Call us today for a FREE SEO marketing Campaign analysis for your business @ 281-570-5804 .
832-677-4620 