The search engines like google / yahooo / bing have become the most effective and frequently used method for consumers who are looking for information, products or services they need to buy .

93% …….

of all buyers, online or in-store, use search, with nearly 80% rating search as very or extremely useful. [GroupM Search and Kantar Media Compete, 2011]

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86% ……

of shoppers who purchase in-store use generic search terms to drive their purchase decisions. [GroupM Search and Kantar Media Compete, 2011]

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68% ……

of search engine users typically click on results that are listed on the first page. [JupiterResearch, 2009]

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90% …..

of the clicks by online shoppers are on an organic search engine results page …left side rankings. [GroupM Search and Kantar Media Compete, 2011]

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86.2% …..

of the U.S. Internet audience watched online video in 2011, . [comScore.com, 2011]