The search engines like google / yahooo / bing have become the most effective and frequently used method for consumers who are looking for information, products or services they need to buy .
of all buyers, online or in-store, use search, with nearly 80% rating search as very or extremely useful. [GroupM Search and Kantar Media Compete, 2011]
of shoppers who purchase in-store use generic search terms to drive their purchase decisions. [GroupM Search and Kantar Media Compete, 2011]
of search engine users typically click on results that are listed on the first page. [JupiterResearch, 2009]
of the clicks by online shoppers are on an organic search engine results page …left side rankings. [GroupM Search and Kantar Media Compete, 2011]
of the U.S. Internet audience watched online video in 2011, . [comScore.com, 2011]